The "GOOD GOODS Japan 2018" business-matching event held today in HCM City features high-quality Japanese household commodities and consumer goods.

As many as 48 Japanese enterprises are expected to meet with importers, wholesalers, retailers and consumers in Viet Nam.

Among the products are the Try Company’s “catch cool” ice pack which helps keep food fresh until used. The firm is expected to meet the demand of Vietnamese consumers who often bring home-packed meals to the workplace and have a preference for fresh food.

Hiroo Yamanashi, an executive director of Try Company, said that Viet Nam had become an attractive market for Japanese retailers following the popularity of Japanese goods in the domestic market.

“We plan to enter the Viet Nam market very soon and will cooperate with local firms to distribute our goods for the first few years. After that, we will consider opening stores.”

“Viet Nam is one of the markets with high potential for Japanese enterprises, especially for household products,” he added.

Another noteworthy product that is being introduced at the event is the S-care tongue brush by Shikien Company.

The representative of the company said that "it helps prevent unpleasant breath," which is mainly caused by a coating on the tongue.

“We recognise that the pace of development in Viet Nam is increasing, that people’s lives have improved, and that they are paying more attention to dental health,” he continued. "We want to seize this opportunity to develop our market in Viet Nam.”

The business-matching event was organised by the Japan External Trade Organization (JETRO), which was established in 1958 by the Japanese government as a government-related trade promotion agency.

The "Good Goods Japan" event has been annually organised by JETRO since 2016. – VNS