Geographical indication of Binh Thuan dragon fruit protected in Japan

Saturday, Oct 09, 2021 10:17

Farmers in the southern province of Binh Thuan harvest dragon fruit. — VNA/VNS Photo Hoang Trung Hieu

The Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) has granted a Geographical Indication (GI) certification for dragon fruit grown in the south central province of Binh Thuan of Viet Nam after three years the Binh Thuan Dragon Fruit Association had submitted the application for the status in Japan.

The protected status is hoped to be a "passport" for the trademark “Binh Thuan dragon fruit” to make inroads into the Japanese market, and at the same time affirms the prestige of the product.

It is also expected to offer new opportunities to Binh Thuan to promote export of dragon fruit to other markets, especially choosy markets such as Europe, the Republic of Korea, and New Zealand.

Dinh Huu Phi, general director of the National Office of Intellectual Property under the Ministry of Science and Technology, emphasised that the GI certification for Binh Thuan dragon fruit has contributed to increasing the value, competitiveness and export advantage for Vietnamese products.

Dragon fruit of southern Binh Thuan province was awarded the Protected Geographical Indication (PGI) certificate in Japan. — VNA/VNS Photo Hoang Trung Hieu

According to Phi, the GI certification allows Binh Thuan’s dragon fruit to gain a stronger foothold in the Japanese market. This is also an important milestone, paving the way for the promotion of applying for the protected status for Viet Nam’s other agricultural products in this fastidious market.

Binh Thuan is among the provinces producing the most dragon fruit in Viet Nam with an annual output of nearly 700,000 tonnes.

Earlier, Thieu lychee grown in Luc Ngan District in the northern province of Bac Giang was granted a GI certificate from the MAFF. — VNS

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