Participants at the opening ceremony of "In-store Promotion for Thai Products 2017" event held in Ha Noi on June 22. — VNS Photo Linh Anh

Ten branches of the Fivimart supermarket chain have displayed Thai commodities as part of the “In-store Promotion for Thai Products 2017 in Ha Noi” programme lasting from June 22 to 25.

The event has been co-organised by the Department of International Trade Promotion under the Ministry of Commerce of Thailand and the Thai Embassy at Ha Noi’s Office of Commercial Affairs in cooperation with Viet Nam National Trade Fair and Advertising Company VINEXAD and Fivi Mart, owned by Nhat Nam JSC.

Along with exhibiting and trading activities through a series of fairs, exhibitions and B2B events, which have been organised to promote Thai products in the Viet Nam market for years, this event, held for the third time in Ha Noi, aims to enhance trade relations between Viet Nam and Thailand, Thai Ambassador to Viet Nam Manopchai Vongphakdi said during the opening ceremony of the event held on June 22.

“Besides promoting Thai products, we also have a Thai dancing show, Thai cooking and fruit carving demonstration to promote Thailand’s traditional culture to Vietnamese customers,” Vongphakdi said.

According to Vu Thi Hau, deputy general director of the Nhat Nam JSC, Thai commodities, comprising of food products, household appliances and fruit, have been showcased at the Fivimart supermarket chain’s 10 branches -- Fivimart Chuong Duong Do, Fivimart Dai La, Fivimart Hoang Quec Viet and Fivimart Truong Dinh, as well as Fivimart My Dinh, Fivimart Nhat Tan, Fivimart Ly Thai To and Fivimart Vo Thi Sau, along with Fivimart Truc Khe and Fivimart Xuan Dieu.

“It is expected that in the next four days, Fivimart will attract more than 10,000 visitors, and sales of Thai products at these 10 Fivimart supermarkets during these days are estimated to increase 300 per cent over 2016,” Hau said. — VNS