The first ‘Northwest and Northern Mountainous Provinces Specialties Week’ began on Friday at Big C An Lac in HCM City’s Binh Tan District and the supermarket’s 15 stores in the north.

The specialties on sale include Moc Chau passion fruit, ash gourd, white cabbage from Son La Province, orange and tangerine from Hoa Binh Province, Ham Yen orange from Tuyen Quang Province, ash gourd from Bac Kan Province, dried pork, Gioi Phien vermicelli, thit trau gac bep (smoked buffalo meat) and dried bamboo shoot from Yen Bai Province, besides rice, cham cheo sauce, honey, chilli sauce and other specialties from other mountainous provinces.

Organised by the Ministry of Industry and Trade in collaboration with Central Group Vietnam and Big C Vietnam, the event will run until November 25.

Le Viet Nga, deputy director of the ministry’s domestic market department, said the event is among activities orgainsed to introduce and promote consumption of safe agricultural products and regional specialties at supermarket chains.

The event offers consumers the opportunities to access 20 specialities from many northern mountainous provinces with clear origins and having VietGap certification.

During the week, many products would be sold at reasonable prices and activities would be held to promote brands and consumption of these specialties, she said.

Le Thi Mai Linh, executive vice president of public relations and corporate social responsibility department at Central Group Vietnam, said Central and Big C are ready to support suppliers and producers, local small- and medium-sized enterprises to expand their distribution network into modern retail channels and add value to agricultural products, thereby developing their brands.

Central Group Vietnam and Big C Vietnam have in the past organised special programmes to promote agricultural products such as “Da River Fish Week,” “Hung Yen Longan Week” and “Son La Safe Longan and Farm Produce Week”. – VNS