“Da River Fish Week 2018” kicked off for the first time on Saturday at Big C Thang Long in Ha Noi. — VNS Photo

“Da River Fish Week 2018” kicked off for the first time on Saturday at Big C Thang Long in Ha Noi.

The programme was organised by the Central Group Vietnam and Big C Vietnam in collaboration with the Ministry of Industry and Trade (MoIT), with the aim of introducing and supporting the consumption of Da River fish products, a specialty of Hoa Binh and Son La provinces.

The fish are raised in fresh water in the Da River reservoir under VietGAP standards. The fish are harvested at the right age, without toxic chemicals and preservatives, certified by the National Institute for Food Control.

Around 12 types of Da River fish will be sold at 15 Big C supermarkets in the North. With a reasonable price of VND88,000 per kilogramme and discounts of up to 10 per cent, Big C estimates to sell one tonne of Da River fish this week.

Nguyen Van Hoi, deputy head of MoIT’s Domestic Market Department, said the week aimed to encourage safe food production and trading activities in localities in general, and to support the expansion and consumption of Da River fish products with clear origin and safe quality to consumers in particular.

Le Thi Mai Linh, executive vice president of Public Relations and Corporate Social Responsibility Department at Central Group Vietnam, said Central Group Vietnam and Big C Vietnam are ready to support suppliers and producers, local small and medium enterprises to expand their distribution network into modern retail channels, creating added value for agricultural products, thereby developing their brand.

Central Group Vietnam and Big C Vietnam have organised special programmes to promote other agricultural products such as Ham Yen (Tuyen Quang) oranges, Hung Yen longan and Luc Ngan (Bac Giang) litchi – VNS