The central city of Da Nang has awarded the “Da Nang Value 2018” certificate to six locally-made products in a move to encourage the production of unique local goods serving tourists.
The six products include Merriman-branded men’s shirts and pants with expandable waist band of the Hoa Tho garment company, the model of Rong (Dragon) bridge made by Le Quang Huy fine arts import-export company, and Huong Que-branded shoe insole of Huong Que company.
Da Nang began to select typical tourism products in mid-2018 based on criteria such as their relevance to the city’s history, culture, landscape and relics, the use of local materials and Da Nang-related symbols.
In order to be selected, products should also be produced in the city, or have at least 70 per cent of their value generated from the city-based production.
In addition, products should have been sold on the market at least two years before the date of application.
The “Da Nang Value 2018” certificate will be valid for five years. During the period, the products are allowed to use the certificate’s logo in advertisement. The products will be advertised free of charge on the portals of the city and municipal departments.
Furthermore, manufacturers of selected products will be given priority in accessing preferential credit sources and support in attending trade promotion activities in and outside the country.
Da Nang is a popular sea tourism destination in central Viet Nam. The city welcomed 7.66 million holidaymakers in 2018, up 15.5 per cent over the previous year, including 2.87 million international tourists, a yearly rise of 23.3 per cent.
The total revenue collected from tourism activities was estimated at VND24 trillion ($1 billion), an annual increase of 23.3 per cent.
Da Nang has set the target of welcoming 8.19 million visitors in 2019, including 3.19 million foreigners, a year-on-year rise of 6.9 per cent and 11 per cent, respectively.
The tourism sector aims to gross VND27.4 trillion ($1.18 billion) in revenues, up 13.9 per cent against the previous year.— VNS