HCM CITY (Biz Hub) — The ASEAN Caravan, a business-matching event hosted by Japan External Trade Organisation (JETRO), arrived in HCM City yesterday with more than 30 Japanese small-and medium-sized enterprises (SMEs).

Launched by JETRO in 2012, this is the first time the event has been held in Viet Nam. Participating Japanese companies mostly deal in home appliances, timber furniture, cosmetics and fashion.

ASEAN Caravan aims to assist Japanese SMEs expand in Southeast Asia via business-matching, presentations at trade fairs and promotions via the internet in Singapore, Bangkok, Kuala Lumpur and Jakarta.

Earlier this year, the ASEAN Caravan held events in Singapore on construction materials, and others in Bangkok on consumer goods and groceries.— VNS