The southern province of Ca Mau is focusing on building a trademark for its rice, simultaneously promoting the product’s trade and advertisement after being certified as meeting domestic and international quality standards.

The province is also prioritising connecting with enterprises to popularise Ca Mau’s specialty rice products at agents, shops and supermarkets inside and outside the province.

Currently, the provincial Department of Agriculture and Rural Development plans to restructure the high-quality rice sector by 2020.

Earlier, the Ministry of Agriculture and Rural Development launched a logo design contest for Vietnamese rice trademark, aimed at promoting the reputation of the country’s rice.

The contest is part of activities to realise the project to develop Viet Nam’s rice brand to 2020 with a vision to 2030, which was approved by the Prime Minister two years ago. — VNS