Customers shop for Biti's shoes at a recent trade fair in Bac Ninh Province. A massive 71 per cent of people surveyed were satisfied with the quality of goods manufactured in Viet Nam. — VNA/VNS Photo Tran Viet

HA NOI (Biz Hub) — A remarkable 71 per cent of the people surveyed are satisfied with the high quality of goods manufactured in Viet Nam, an official from the Ministry of Industry and Trade has announced.

These locally produced goods account for almost 90 per cent of products stocked in supermarkets across Viet Nam.

Deputy Minister Ho Thi Kim Thoa stated the figures on Wednesday during a meeting between her ministry and the National Steering Committee on an ongoing campaign called "Prioritising Vietnamese goods among the Vietnamese."

She noted that after four years of the campaign, several positive developments could be seen, which have created a foundation for undertaking further efforts in the future.

According to a recent survey by the ministry, the proportion of domestic inputs and machines in production processes has increased by 25 per cent.

In addition, consumers in rural areas are slowly starting to favour goods produced locally.

However, the ministry pointed out that several challenges remained, including the unsustainable distribution of goods in rural areas, the use of promotions by some enterprises to sell inventories and goods that have passed their sell-by dates. The lack of sanctions against offenders is another problem.

Addressing the meeting, the President of the Viet Nam Fatherland Front's Central Committee, Nguyen Thien Nhan, who led the Steering Committee to the event, asked the ministry to collaborate with the Ministry of Science and Technology to support businesses to build trademarks, ensure regular supply of goods to disadvantaged areas and honour organisations and individuals who surpass the expectations of the campaign.

The nationwide initiative has benefited domestic enterprises and manufacturers, said a representative from the National Textile and Garment Group.

Nevertheless, firms continue to be burdened by the huge costs of transport, sales and management. To address these issues, the creation of distribution centres at major economic hubs and cities is required.—VNS