Brand name development needed for tourism boost

Tuesday, Feb 25, 2014 08:00

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HA NOI (Biz Hub) — Building and developing a brand name for the Vietnamese tourism market is a key solution to help the sector reach this year's target of welcoming 8 million foreign and 40 million domestic tourists, and earning VND220 trillion (US$10.34 billion), a domestic tourism manager has said.

According to Deputy General Director of the Viet Nam National Administration of Tourism (VNAT) Nguyen Manh Cuong, attention should be paid to improving tourism infrastructure and developing the tourism workforce and brand name, in order to boost the growth of Viet Nam's tourism market.

Although Viet Nam possesses a large number of tourism and heritage sites recognised by UNESCO, levels of foreign tourists coming to Viet Nam have only risen modestly in recent years, which was attributed to the nation's poor transport facilities, added Cuong.

As many as 80 per cent of foreign travellers arrive in Viet Nam by air, he noted, suggesting that the transport system should be upgraded to facilitate the growth of the sector. — VNS

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