Economic downturn does not deter Vietnamese TV buyers

Wednesday, Aug 21, 2013 10:00

Viet Nam imported 62,000 television sets last month, a 35 per cent year-on-year rise and the highest number for any month this year, according to the Ministry of Industry and Trade.—File Photo

HCM CITY (Biz Hub)— Viet Nam imported 62,000 television sets last month, a 35 per cent year-on-year rise and the highest number for any month this year, according to the Ministry of Industry and Trade.

GfK Research Company reported that TV imports saw the strongest growth in the electronics sector, adding that it was due to the launch of a clutch of LCD, LED, and 3D models by big brands like Sony, Samsung, LG, Toshiba, and Sharp with new features, economical operation, and attractive designs.

Le Tung, marketing director of Topcare, a Ha Noi-based electronics retail chain, said TV sales have not been hit by the economic downturn.

Topcare sold around 2,200 sets last month, and expects to sell not less than 10,000 in the fourth quarter. Dau tu (Viet Nam Investment Review) newspaper attributed the strong sales to promotions by retailers.

Topcare, for instance, is offering discounts of 4-27 per cent on most TVs.

Media Mart electronics chain is also offering discounts starting at 10 per cent on Samsung and Sony TVs this month. — VNS

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