Representatives of businesses that received Viet Nam Value Awards pose for a photograph with Deputy Prime Minister Hoang Trung Hai. The annual award aims to encourage the firms to improve the quality of products, increase innovation and creativity and build a system to protect their brand names. — VNA/VNS Photo Vu Sinh

HA NOI (Biz Hub) — Sixty-three businesses received Viet Nam Value Awards for strong brand names at a ceremony in Ha Noi on Tuesday.

The award winners, selected from more than 1,500 applicants, operate in various fields such as engineering, machinery and equipment; garment-textile and footwear; electronics, information technology and telecommunication; agriculture, forestry and seafood; finance and banking; food and beverages; trade services; construction and real estate.

It is noteworthy that 23 businesses won the award four consecutive times, including the Viet Nam Post and Telecommunications Group (VNPT), the Vietnam Electric Wire and Cable Corp (CADIVI) and the Tien Giang Food Company.

The biennial programme, implemented by the Vietnamese Government, aims to promote the national image. Businesses are encouraged to improve the quality of products, increase innovation and creativity and build a system to protect their brand names, said Deputy Minister of Industry and Trade Do Thang Hai.

Participants also get the State's support in protecting and registering their trade names at home and abroad. In addition, the Trade Promotion Agency will help prize-winning businesses build marketing strategies on an annual basis, he said.

Deputy Prime Minister Hoang Trung Hai urged businesses to become more active and creative in promoting their brands, saying the Government would create a favourable business climate and help enterprises access bank loans. — VNS