Yeah1 Group Corporation recently announced its business results for the first half of 2022 with revenue reaching VND139.6 billion (US$5.9 million) and a profit after tax of more than VND8 billion ($340,000).
Net revenue during this time achieved 24 per cent of the annual plan. About 50 per cent of revenue was earned from advertising and communication consulting-event organisation services, 30 per cent was from television, and the rest was from other activities.
Yeah1 said that the four main revenue contributors in the past six months were advertising, media consulting services, event organisation and television. For advertising and communication consulting, Yeah1 deploys a comprehensive strategy for the brand including creative content consulting, community building on social platforms and public integration. Omni-channel digital platform technology and customer data platforms to improve customer experience retain users and increase sales efficiency for brands.
This pioneering service provision will help the group increase revenue in the second half of the year and in the coming years.
The segment of event organisation which attracts a large number of communities is also a strength of Yeah1, which will be restored after two years of the COVID pandemic.
In the television segment, the Group has merged the STV Media Complex Joint Stock Company (“STV”), which owns two television content channels, StyleTV and InfoTV, the two leading channels in the GMI system in terms of advertising development, with the same strength in producing TV shows and movies. With this merger, Yeah1 is expected to regain market share in the field of television advertising, which still accounts for 25 per cent-30 per cent of the advertising budgets of brands.
On June 16, 2022, Yeah1 Group was honored in the category of "Video content publisher with the highest views and interaction in Viet Nam on Facebook Watch" at the conference "VideoCon: Building Connected Brand with In-stream and Reels” organised by Meta Corporation. This award affirms Yeah1's leading position in producing and publishing content on social platforms.
The results of the first six months of 2022 are still modest but show the effectiveness of the Group's comprehensive restructuring, creating a foundation for strong growth in the coming time. — VNS