Xiaomi ties up with Swarovski

Friday, Nov 12, 2021 08:00

The 11 Lite 5G NE and Swarovski pedant. The two companies are co-operating in five markets in Southeast Asia. — Photo courtesy Xiaomi Vietnam

Xiaomi has recently announced its partnership with Swarovski in Malaysia, Philippines, Singapore, Thailand and Viet Nam, aiming at brining its “Style meets technonlogy” synergy to customers.

Accordingly, an iconic Swarovski pendant will be included with a selected Xiaomi 11 Lite 5G NE Snow White 8GB + 128GB phone in Viet Nam.

“At Xiaomi, we believe that everyone has their own unique style. Collaborating with Swarovski is one of our bold moves to push the concept of ‘Style meets technology’. We hope that through this partnership Xiaomi fans will be able to discover and own their style, complementing our lightest and slimmest 5G smartphone yet, the Xiaomi 11 Lite 5G NE,” said KM Leong, general manager of Southeast Asia, Xiaomi International.

Setting a new benchmark in the industry, Xiaomi works relentlessly to create new and unique offerings for all Xiaomi users, reflected deeply in Xiaomi 11 Lite 5G NE. It is Xiaomi’s lightest and slimmest 5G smartphone to date, measuring a mere 6.81mm and 158g. Its feather light, sleek, and elegant design is aligned with Swarovski’s passion and craftsmanship philosophy.

Xiaomi 11 Lite 5G NE has 6.55″ AMOLED Dot Display, 10-bit TrueColor support and Dolby Vision.

Continuing the camera legacy of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera, and comes bundled with a toolbox of AI-powered features including one-click AI cinema, cinematic video filters, and a new Vlog mode.

The phone is equipped with Qualcomm Snapdragon 778G 5G Mobile Platform. Retail price starts from VND9.49 million (US$419). The Xiaomi 11 Lite 5G NE Snow White 8GB + 128GB together with Swarovski necklace of VND2.99 million ($132) will be available for purchase from official Xiaomi channels.

The pre-order programme in Viet Nam will be from November 11 to 16. — VNS

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