Vietnam Airlines and Visa recently announced a co-operation to improve the customer experience throughout their user journey while also enhancing Vietnam Airlines’ digital capabilities.
The collaboration comes at a time when Vietnamese are re-discovering travel following the pandemic and is in line with Visa’s commitment to empowering digital payments in the country.
With the collaboration, Vietnam Airlines plans to leverage Visa’s expertise to launch a unique co-brand product and enhance its digital capabilities, improving the customer experience throughout the user journey and promoting digital transformation.
The collaboration aligns with the long-term commitment of both firms to enhance the consumer experience, especially in transforming digital payments. Visa’s goal is to facilitate the growth of communities, businesses, and economies around the globe by creating the most advanced, user-friendly, trustworthy, and secure payments network possible, and thereby contribute to creating a cashless society.
“Visa is committed to advancing cashless payments in Viet Nam, and our partnership with Vietnam Airlines is an important step toward this goal,” said Dung Dang, Visa country manager of Vietnam and Laos.
“We are particularly excited to launch our unique co-branded product with Vietnam Airlines and enhance digital capabilities in the near future. By working together, we will ensure that passengers can enjoy a convenient, secure digital experience throughout their journey,” she added.
As part of its five-year digital transformation strategy through 2026, Vietnam Airlines aims to become Viet Nam’s first digital airline by 2025 while focusing on three key factors: digital technology, digital data, and digital culture. With its focus on improving the customer experience and developing digital products and services, Vietnam Airlines is striving to be a digital transformation leader in ASEAN’s aviation industry.
According to the 2022 Visa Consumer Payment Attitudes Study, over half of Vietnamese consumers have taken a trip since 2021, with Japan, Australia, and South Korea among preferred overseas destinations. A majority, meanwhile, plan to travel in the next year, indicating strong demand for convenient flight options. Notably, 48 per cent of Vietnamese respondents expect overseas travel to go fully cashless moving forward, highlighting a desire to pay for travel through digital methods. — VNS