Vietnam Airlines cooperates with VTVcab to promote national culture

Thursday, Mar 23, 2023 13:21

VTVcab General Director Bui Huy Nam (right) and Vietnam Airlines General Director Le Hong Ha at the cooperation agreement signing ceremony on March 22 in Ha Noi. — Photo of organisers

The Viet Nam Television Cable Corporation (VTVcab) and Vietnam Airlines have signed a comprehensive cooperation agreement in which the two sides will promote information about Vietnamese culture, history and destinations to the wider community.

Accordingly, the two sides will cooperate in all fields of content production, event and programme organisation, and building information technology platforms in line with the trend of digital transformation and digital aviation.

In all Vietnam Airlines flights, flyers will experience the safety and comfort of the national airlines' standards and enjoy an inspirational journey with VTVcab's rich content store.

At the same time, VTVcab customers at home can easily find information about the aviation industry and hot destinations in both Viet Nam and the world.

"VTVcab's strong investment in production and technology to distribute content on multiple platforms will bring Vietnam Airlines' messages and service values to global customers," said VTVcab General Director Bui Huy Nam on March 22 in Ha Noi.

"(Under the cooperation) information about the national aviation industry, air travel customs, cultural identity, traditional beauty and beautiful destinations will come closer to our audience and the public," he said.

On the other side, Vietnam Airlines expects to bring national culture, sports and entertainment across borders as it signs its strategic cooperation with VTVcab, the Viet Nam's leading multi-platform content production and distribution brand.

"Vietnam Airlines and VTVcab share the same mission and goal of bringing outstanding values ​​to customers. This cooperation will bring new benefits ​​to the community and customers of both sides," said Le Hong Ha, Vietnam Airlines General Director.

"VTVcab's interesting programmes about culture, history and Vietnamese people will be screened on our flights. There will be special shows, produced under our cooperation, to spread meaningful messages to the community.

"It is our way to popularise and introduce our Viet Nam, the country and its tourism, to not only local but also international markets," he said. — VNS

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