Djamel Agaoua, Viber’s CEO. Viber announces it is snapping ties with Facebook as part of the #StopHateForProfit boycott. — VNS Photo

Rakuten Viber, one of the world’s leading free messaging apps, has announced it is cutting all business ties with Facebook and joining the growing #StopHateForProfit movement to boycott the US company.

It would also remove Facebook Connect, Facebook SDK and GIPHY, and cease all ad spending on it, Viber said.

In a release, Viber said amid the protests that broke out all over the US over the past few weeks, a group of six organisations, including the Anti-Defamation League and NAACP, called on Facebook advertisers to pause their spending on the social networking site during the month of July over the company’s inability to protect users from hate speech.

It said on top of numerous instances of data misconduct, including the infamous Cambridge Analytica scandal in which the political consulting firm improperly harvested data of up to 87 million Facebook users, it sees Facebook’s hate-speech stumble as the last straw.

It is taking the #StopHateForProfit movement a step further, cutting all business ties with Facebook, it said.

Djamel Agaoua, Viber’s CEO, said: “Facebook continues to demonstrate poor judgment in understanding its role in today’s world. From the company’s mishandling of data and lack of privacy in its apps, to its outrageous stand of avoiding the steps necessary to protect the public from violent and dangerous rhetoric, Facebook has gone too far.

“We are not the arbiters of truth, but the truth is some people are suffering from the proliferation of violent content and companies must take a clear stand.”

The actions to remove the relevant Facebook touchpoints from the Viber app are expected to be completed by the beginning of July 2020.

Ad spending on Facebook will stop immediately. — VNS