Tinder will make its Swipe Night event available for the first time in Viet Nam and around the world on September 12. — Photo Tinder
Tinder will make its Swipe Night event available for the first time in Viet Nam and around the world on September 12 at 10am.
Swipe Night, which originally launched last year in the US, is a first-person, in-app interactive event where Tinder members can swipe at key points in the experience to move the story forward and see where it takes them. Their choices dictate more than just the story; they also impact who they match with and what they might chat about once the epic journey ends.
“When lockdowns began, we saw an immediate increase in our members' engagement on Tinder, so we know we play an important role in their stay-at-home experience,” said Jim Lanzone, CEO of Tinder. “While the global health crisis continues, we believe Swipe Night can bring a welcome change of pace to our members around the world. We’re committed to driving innovation on Tinder that creates more ways to bring our members together, entertain them, and help them meet and get to know new people.”
Built with this generation in mind, Swipe Night will transport Tinder members from their homes to a new destination to discuss: an adventure live, from the palm of their hands. For three weekends starting September 12, each 7-min video story will be made available only from 10am to midnight Sunday, with a story arc that changes with every swipe they make.
Swipe Night follows a group of friends, with Tinder members playing the protagonist, during the final hours before an asteroid hits Earth. As the story unfolds, members will be challenged with moral dilemmas and practical choices that impact what happens next and who they match with once the event ends. But they’ll have to act fast: there are only seven seconds to make each decision. Each week, key choices are added to a member’s Tinder profile so there’s plenty of material for post-apocalyptic banter and icebreakers that don’t involve face masks.
Social and physical distancing coupled with stay at home orders turned our members into chatty and creative digital daters with 52 per cent more messages sent globally (peaking on April 5) and swipe volume among members under 25 in Viet Nam also raising 36 per cent.
Tinder was introduced on a college campus in 2012 and is the world’s most popular app for meeting new people. Tinder currently has 6.2 million subscribers and is the highest grossing non-gaming app globally. — VNS