The Lux Collective signs first Southeast Asia hotel management agreement in VN


Named LUXNAM* Phu Quoc, the resort is set in one of Asia's most sought-after destinations and is expected to open in late 2024.

One-of-a-kind in Asia, LUXNAM* Phu Quoc is a luxury overwater resort on a jungle-draped island off the coast of Phu Quoc. — Photo courtesy of the resort

Global hospitality group The Lux Collective and P Q Hai Quoc JSC have signed a hotel management agreement to build a luxury overwater resort under the LUX* Resorts & Hotels brand on the island of Phu Quoc.

Named LUXNAM* Phu Quoc, the resort is set in one of Asia's most sought-after destinations and is expected to open in late 2024.

"We are honoured to partner with the P Q Hai Quoc Joint Stock Company to manage this new built overwater resort located on the remote northern coast of Phu Quoc, which is adjacent to a UNESCO-listed Biosphere Reserve spanning over 314,000sq.m of flora and fauna, evergreen forest and dense mountain range. Inspired by the iconic Maldivian-style overwater resorts, this is a first for Viet Nam and the region," said Paul Jones, chief executive officer of The Lux Collective.

"We are delighted to be the first strategic partner of The Lux Collective in Southeast Asia. Collaborating on the LUX* flagship luxury brand, we envision LUXNAM* Phu Quoc to become one of Southeast Asia's top luxury resort destinations with its unique overwater design and extraordinary experiences," said Tran Anh Duy, chief executive officer of P Q Hai Quoc JSC.

Tucked away between a pristine beach and tropical jungle, the dragon-shaped resort consists of two areas connected by a 4-km long jetty over the lagoon.

Overseeing panoramic sea views, the 126-villa only resort includes 109 overwater villas (most with private pool), 13 beach pool villas, two penthouses and two beachfront pool mansions.

It will also feature restaurants with innovative world-class cuisine, a spa, fitness centre, four swimming pools, a children's playground and other modern facilities and amenities. — VNS

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