Techcombank has launched a promotion campaign worth VND100 billion (US$4.02 million) to thank customers and encourage them to embrace cashless payment.

To run from November 14 to February 5, it will give away hundreds of thousands of prizes to customers who use the bank’s mobile digital banking app for day-to-day transactions such as paying electricity, water and phone bills or make payments by scanning QR codes.

The prizes will be given every day, every week and every month until Tet through lucky draws.

The daily prizes will be worth VND23.94 billion ($962,000), including 420 iPhone 14 Pro 128Gb and cash back up to VND500,000 to thousands of winners.

The weekly prizes will be worth VND60 billion ($2.4 million) and consist of 12 Mercedes C200 Avantgarde 2022 cars, 36 golden cat figurines and 120 Honda SH125 CBS 2022 scooters.

There will be three monthly prizes of 50 taels of gold each worth a total value of VND10.05 billion ($404,054) and one special prize of 100 taels of gold worth VND6.7 billion ($269,400).

Techcombank is the only bank in Viet Nam to be honoured this year by Global Finance magazine with the prestigious ‘Best Digital Consumer Bank’ award. — VNS

The rankings are based on the YouGov Brand Index score, a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommendations, and reputation.

In 2022, Samsung topped the table, followed by Vietnam Airlines, Shopee, Panasonic, MoMo, Kinh Do, Omachi, The Gioi Di Dong, KFC and Biti’s.

Commenting on YouGov’s Best Brands Rankings 2022 Vietnam, Thue Quist Thomasen, CEO of Decision Lab, YouGov’s exclusive partner in Viet Nam, said that “the lesson here is that brands which want to increase their market share need to invest not just in high-quality products and services but also in brand reputation. This will help to build long-term brand engagement and customer loyalty.”

MoMo, in addition to its efforts to promote cashless payments, provides a platform to make it easy for people to access financial services, promote financial inclusion and support small businesses and business households in digital transformation in Viet Nam. It also built a donation platform to connect millions of benefactors nationwide.

With a journey of more than 15 years of development, MoMo has built an ecosystem with more than 50,000 partners and 140,000 payment acceptance points nationwide.

MoMo super app has become a familiar app for tens of millions of Vietnamese people by meeting almost all their daily needs such as payment, money transfer, shopping, travel, finance-insurance, and charitable contributions.

Nguyen Ba Diep, MoMo’s co-founder, said that brand health is an important factor for businesses, especially to those in the financial sector. "We are delighted that our efforts have been recognised by prestigious international organisations. To be voted among the best brands has demonstrated users’ trust in the MoMo brand and it is motivation for us to constantly consolidate that trust." — VNS