Simmons, RITA VO launch luxury mattress inspired by national flower

Friday, Aug 02, 2019 15:54

Executives of Simmons and RITA VO at the launch of a luxurious mattress series inspired by the lotus in HCM City on Tuesday. — VNS Photo

Simmons, the world’s leading premium mattress brand, and RITA VO, leading distributor and a multi-sector company across industries in Viet Nam, on Tuesday celebrated their fifth year of successful partnership with the launch of a luxurious mattress series Simmons® Beautyrest® Lotus Series inspired by the lotus, the national flower of Viet Nam.

The two models of the Beautyrest® Lotus series are designed with different levels of comfort and are fully made in Japan.

Along with the renowned support from the Simmons original pocketed coil, the mattresses also feature the signature Simmons e-Ion crystal™ technology.

Requiring no water or electricity, Simmons e-Ion crystal™ naturally creates an ideal air space filled with an abundance of negative ions, which have been clinically proven to provide therapeutic effects that include the increase of metabolism, improvement of blood circulation and enhancement of heart and lung functions for overall better sleep.

Masafumi Ito, CEO of Simmons Asia, said: “The lotus flower's beauty is exquisite and well-reflected in the craft and design of the mattresses.

“The flower also symbolises an optimism for the future for Simmons and RITAVO. As we continue to grow the market over the next decade, we also aim to continue our efforts to help improve the sleep habits of Vietnamese and help add better value to their lives.”

Vo Mau Quoc Trien, chairman RITA VO Co Ltd, said: “We are glad to be associated with this long-standing high-end luxury brand. After establishing Simmons presence in HCM City and Ha Noi, we are continuing to expand and bringing the best-in-class bedding products to other cities.”

The Simmons® Beautyrest® Lotus series is exclusively available in all RITAVO Pro, with prices ranging from tens of million dong to hundreds of million dong. — VNS

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