Vo Hoang Anh, Saigon Co.op marketing director, said Co.opmart's 20th birthday celebrations this month will feature many activities. — VNS Photo Xuan Huong

HCM CITY (Biz Hub) — Saigon Co.op is set to establish Viet Nam's first consumer co-operative and offer membership to all customers holding member and VIP cards in its Co.opmart chain of supermarkets.

Speaking to the media in HCM City on April 7, Nguyen Anh Duc said customers can contribute from VND100,000 (US$4.8) to VND6 billion ($269,058) to the co-operative to become members.

Saigon Co.op will contribute VNĐ100,000 towards each member's capital in the first year, and the members are free to buy more shares.

Members would receive dividends based on their capital contribution and purchases and enjoy many benefits like exclusive promotions, he said.

Vo Hoang Anh, Saigon Co.op's marketing director, said two new business models would be launched - e-commerce and Co.opmart outlets targeting the high-end segment.

Co.opmart will run promotions from April 12 to May 1 to say thanks to its customers on its 20th birthday that will offer discounts of up to 50 per cent on thousands of products. — VNS Photo

It will also launch Co.op+ this month at its outlets, a service that will enable customers to pay water, electricity and telephone bills and buy flight tickets, he said.

Saigon Co.op plans to undertake many other activities to celebrate Co.opmart's 20th anniversary like organising the 2016 Co.opmart Customers Festival, changing the display model at Co.opmart stores, and establishing the Co.op 20 Club for charity activities.

The festival, to be held from April 22 to 24 at the September 23 Park, will offer visitors interesting games at more than 50 booths, goods at special discounts and foods from all three regions of the country, an exchange with top music stars and information about Saigon Co.op's new retail models.

Co.opmart will run promotions from April 12 to May 1 to say thanks to its customers on its 20th birthday that will offer discounts of up to 50 per cent on thousands of products.

The first Co.opmart – on Cong Quynh Street in District 1 - opened in 1996, and the supermarket has expanded to have more than 80 outlets nationwide. — VNS