SABECO's representatives awarded the sponsors to six provinces impacted by Typhoon Yagi. — Photo courtesy of SABECO

Saigon Beer - Alcohol - Beverage Corporation (SABECO) has started sending support to six provinces impacted by Typhoon Yagi through a collaboration with HCM Communist Youth Union (HCYU), local authorities and partners.

Under the relief programme, of a total value of more than VNĐ4.2 billion (US$170,000), SABECO and its partners have been sending essential goods and food supplies to residents in flood-stricken areas of Bắc Cạn, Cao Bằng, Lào Cai, Thái Nguyên, TuyênQuang and Yên Bái.

Each province is set to receive support worth more than VNĐ650 million and an additional VNĐ50 million in financial aid was sent to frontline forces in each province to assist with post-disaster recovery efforts.

The essentials, including bottled water, food and flashlights, were sourced from MM Mega and Chương Dương Company and were distributed to beneficiaries by local authorities and provincial HCYU members.

Prioritising employees’ safety and business continuity

With 44 member companies and more than 12,000 employees, SABECO is committed to ensuring the safety and well-being of its employees, particularly at the subsidiaries and factories managed by Bia Sài Gòn Đông Bắc Trading Company and Bia Sài Gòn Miền Bắc Trading Company, which have been directly impacted by Typhoon Yagi.

Since before the typhoon's landfall, the Board of Management of SABECO (BoM) alongside SABECO’ Labor Union and relevant Departments have been working closely together to ensure the safety of employees and their families.

The company evaluated the condition of its facilities and infrastructure and coordinated with local authorities and emergency services to continue to supply products to businesses eager to rebuild.

SABECO’s employees have also demonstrated their solidarity by joining the SABECO Trade Union's donation drive to further support employees in affected areas.

CEO of SABECO, Lester Tan said: “At SABECO, as a leading company in Việt Nam, our 'Việt Nam Together' vision underscores our responsibility to stand with the communities we serve.

"In times of crisis, it is essential for us to provide tangible support. We have suspended events and programs to focus on delivering essential aid to communities, while ensuring the safety and well-being of our employees as well as the continuity of our business. This highlights our human-centric values as well as our commitments to promote sustainable development and well-being for Việt Nam and its people.”

With 149 years of brewing history, SABECO has established itself as one of Việt Nam’s leading companies.

For many years, alongside business activities, SABECO has been actively contributing to community projects and sustainable development initiatives aimed at fostering positive values for the people and country of Việt Nam. The company’s commitment extends beyond its core business activities, reflecting a deep dedication to the nation's resilience and progress.

During the COVID-19 pandemic, SABECO demonstrated its support through initiatives like 'Collecting A Million Stars' which allocated VNĐ3 billion to assist 600 small businesses in HCM City. During its 'Community Care' program it contributed VNĐ8.9 billion to support more than 200 hospitals and frontline forces. Additionally, the 'SABECO Cares' programme was launched to safeguard employee health and safety.

Since 2020, SABECO has invested over VNĐ43.3 billion to support its workforce across 63 provinces, ensuring they could enjoy a meaningful Tết Holiday despite economic challenges. SABECO’s continued efforts highlight its role as a reliable partner in Việt Nam’s growth and resilience.

In partnership with the HCYU, SABECO has executed impactful projects such as 'Light Up The Rural' illuminating 73 kilometres of rural roads and 'Fostering Sports' upgrading 30 community sports fields. Starting in 2024, SABECO and HCYU will expand their collaboration to offer even broader support.

With a commitment to investing in business development along with sustainable development, SABECO is always striving to create positive changes to enhance the position of the Vietnamese brand, while promoting positive development for the community and Việt Nam. Accordingly, our sustainable development strategy focuses on four pillars: Consumption, Conservation, Country and Culture. — VNS