A PNJ representative receives the Best Retail Event award at the Event Marketing Awards 2024 held by Campaign Asia-Pacific. — Photo courtesy of Hồng Phương

Phú Nhuận Jewelry Joint Stock Company achieved VNĐ16 trillion (US$628.2 million) in revenue and VNĐ915 billion ($35.9 million) in after-tax profit in the first four months of the year, posting year-on-year increases of 33.1 per cent and 6.5 per cent, respectively.

With this business performance, the company has reached 43 per cent of its 2024 revenue plan.

PNJ's business activities grew steadily in all channels, with retail revenue up by 12.4 per cent over the same period last year.

The jewelry segment accounted for 56.8 per cent of the company’s total revenue, while the retail and wholesale segments accounted for 49.2 per cent and 7.6 per cent, respectively.

PNJ currently has a network of 403 stores in 57 out of 63 provinces and cities nationwide.

PNJ recently won the Best Retail Event award for its ‘Jewelry journey across Việt Nam’s campaign at the Event Marketing Awards 2024 organised by Campaign Asia-Pacific, a leading media brand for advertising, marketing, and media professionals in the region.

The Event Marketing Awards honour the regional business events community and celebrate its creativity and innovation as businesses build unique and impactful experiences across markets in Asia-Pacific.

The ‘Jewelry journey across Việt Nam’ campaign ran through 24 provinces and cities across the country’s three regions for 60 days, attracting more than 5,000 people to check-in and capture moments with a special bus trip.

Notably, the journey recorded more than 1,700 Facebook posts and over 17 million TikTok views with the participation of famous singers such as Noo Phước Thịnh, Tăng Phúc, Phạm Quỳnh Anh, Isaac, and Bảo Anh.

The award recognises PNJ's efforts to research and build personalised and creative programmes in approaching and engaging with customers, bringing an interesting shopping experience, the company’s representative said. — VNS