Fourteen video creators and celebrities from six Asian countries at a press conference in Ha Noi. — Photos coutersy of BHD Production
A new reality show with the participation of 14 content creators and celebrities from Asian countries and territories will seek to popularise the tourism, culture and cuisine of Viet Nam.
The show Let's Feast Viet Nam is produced by BHD Production and Meta under the sponsorship of the Viet Nam Ministry of Culture, Tourism and Sports' International Co-operation Department.
The show has five episodes featuring food and cultural experiences in Viet Nam, where seven teams will compete in challenges of the show. They will also travel to destinations in Ha Noi, the world natural heritage site Ha Long Bay, HCM City and Phu Quoc Island in the south of Viet Nam.
"Let's Feast Vietnam will help popularise culture tourism, one of 12 cultural industries that the Government is promoting," said Tran Hai Van, deputy-head of International Co-operation Department at the press conference in Ha Noi. "The show's production takes advantage of the important role of tourism in economic development. Additionally, the government seeks to develop tourism in co-ordination with cultural and creativity industries."
At the show, the contestants will create video clips to popular Vietnamese culture, tourism and cuisine for millions of their followers on social platforms.
"Tourism and cuisine are among the content to be produced and followed the most on our Facebook and Instagram," said Khoi Le, Meta's Viet Nam national director. "Let's Feast Vietnam is a rare chance for the creators to discover Vietnamese people and culture and popularise it to an international audience in a new way. The show is our continuing effort to develop a digital economy after the COVID-19 pandemic and build a national tourism brand."
From the left Olivia Tan, Rocker Nguyễn and Hwang Joowon at the press conference.
The contestants are from six Asian countries including Indonesia, the Philippines, Hong Kong (China), Taiwan, South Korea and host Viet Nam.
"I don't know what to expect at the very beginning of the show," said Miss Charm 2023 second-runner up Olivia Tan from Indonesia. "I’m teamed up with Kaylee even though we just met here. She’s from Korea, I’m from Indonesia and we just met here in Viet Nam to become a team."
Miss Universe Viet Nam runner-up Thao Nhi Le and content creator food blogger Vu Dino represent the Vietnamese team at the show.
The winning team will be awarded prizes worth US$30,000.
The show will be aired in July in Viet Nam and other countries in Asia. — VNS