Mondelez Kinh Do supports disadvantaged people during Tet

Sunday, Jan 15, 2023 15:16

Many children are benefitting from the "See Kinh Do, Give Tet” programme which is organised by Mondelez Kinh Do Vietnam.

Mondelez Kinh Do kicks off a community programme named "See Kinh Do, Give Tet," aiming to bring a meaningful and warm Tet (Lunar New Year) atmosphere to unprivileged children across the country.

Under the programme, the company has designed various activities to support more than 1,000 disadvantaged children in shelters across the country.

Accordingly, the children have experienced joyful moments with colourful Tet decorations, lion dance performances, and fun games to welcome the Tet festival.

As part of the programme, the company has given out thousands of gift packs, including toys, stationary and warm clothes to the children for the new year and confectionery products from the company’s famous brands, enabling them to have a happy Tet.

It is known that Mondelez Kinh Do has deducted 10 per cent of the revenue generated from the sales on the special day 12/12 on two e-commerce channels, Lazada and Shopee, to fund this programme.

“Giving and sharing is an integral part of Viet Nam’s traditions and Kinh Do has always stood for keeping our traditions and values alive. With the mission of building meaningful relationships with our consumers and contributing for the community, this year, Mondelez Kinh Do gives a meaningful Tet to underprivileged children through the campaign "See Kinh Do, Give Tet,” said Sameer Yadav, marketing director of Mondelez Kinh Do Vietnam.

"See Kinh Do, Give Tet" is Mondelez Kinh Do's first programme with the participation of the community. To be part of the meaningful programme, consumers purchased the high-quality Tet products of Mondelez Kinh Do on the special sales day of December 12. It is a practical contribution showing the Vietnamese tradition of mutual solidarity and love.

Consumers can participate in Kinh Do’s Tet gift buses to bring the entire Tet atmosphere to disadvantaged children by signing up on Kinh Do's fan page.

In pursuit of sustainable business development in Viet Nam, Mondelez Kinh Do has constantly been making positive and persistent social responsibility contributions to the community over the years. — VNS

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