Mondelez Kinh Do strengthens position in Viet Nam with new products

Friday, Jun 26, 2020 10:45

Mondelez Kinh Do Vietnam launches new products, strengthening its position in the Vietnamese market. — Photo courtesy of Mondelez Kinh Do Vietnam

Five years after entering the Vietnamese confectionery market, Mondelez Kinh Do Vietnam has announced it will continue to strengthen its position in the bakery and confectionery market by delivering new disruptive innovations.

"We are very proud that despite the impact of COVID-19 on society, Mondelez can bring something truly innovative to the bakery and confectionery market. Our products are designed specially to meet consumer needs everywhere they are, at home, at work and even on-the-go," said Hemany Rupani, managing director of Mondelez Kinh Do Vietnam.

The company will launch its latest creations including limited editions.

The launch of new creations is in line with the global vision of 'Snacking Made Right', where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.

In July, Mondelez Kinh Do Vietnam is introducing its breakthrough production technique with its latest creation, the limited edition Embossed Emojis and Letters Oreo. The cookies are embossed with letters and emoji icons, allowing people to say their own words in a meaningful and playful way.

The company also launched Solite enrobed chocolate this month, which combines its well-known local brand Solite with the Cadbury milk chocolate brand from the UK. This combination was a tremendous step to modrrnise and enhance the premium quality of its traditional Solite brand.

In April, Mondelez Kinh Do Vietnam successfully introduced the new product Kinh Do pizza cheese sausage bread in response to the high demand for healthy and convenient food amid the COVID-19 outbreak. It is the first pizza-sauced fresh bread in a ready-to-eat package format in the market.

From the early time of the COVID-19 outbreak, Mondelez Kinh Do Vietnam organised to keep plans and daily operation teams running normally to ensure continuous and smooth distribution of goods to consumers' doorsteps under the massive social distancing situation.

The company also supported its partners and distributors to improve the new technology of sales management software, helping them increase capacity to serve consumers better.

Despite all difficulties, Mondelez Kinh Do Vietnam had a strong first quarter with excellent operational execution under challenging circumstances. — VNS

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