Mondelez Kinh Đo to roll out over 40 products for Tet

Thursday, Jan 18, 2018 10:45

A corner displaying Mondelez Kinh Do in super market. — VNS Photo

Confectionery maker Mondelez Kinh Do has announced plans to launch more than 40 new products for the Tet (Lunar New Year) next month.

They are all well-known local and international brands ranging from premium to mainstream to meet gifting and snacking demands from businesses and consumers, it said.

There would be seven groups of products under the Cosy, LU, Oreo, RITZ, Solite, AFC, Slide, and Kinh Do brands to meet a range of demands, it said.

The premium products include LU Petit Beurre and LU La Collection Française cookies, a brand created in France in 1846, and OREO cookies, the world leader.

These heritage brands have been famous for generations.

This year, the company has also completely redesigned its packaging with elegant patterns and styles and good materials on a smart layout to wish customers luck and prosperity in the new year.

Food hygiene and safety are a focus in line with Mondelēz International’s policies.

The company’s products are now available at 300,000 outlets in this country.

It has set up Tet booths in 17 cities and provinces that will stay open from now until February 14. — VNS

Comments (0)