Lowe Vietnam's team accepting the award in France, with Managing Director Michel Borelli (centre). — Photo VNS

SINGAPORE (Biz Hub) — Lowe Vietnam has put the country on the global creativity map, winning Viet Nam's first ever Gold Award at the Cannes Lions International Festival of Creativity, last week in France.

‘Cannes' is the world's most significant advertising industry awards festival.

Lowe's print campaign with Unilever laundry brand OMO, titled ‘Versus', scooped one of just four campaign golds awarded to the Asia Pacific region in the highly competitive global Press category.

Lowe Vietnam aims to become one of the top industry players in the country and in the Asia Pacific region.

"We are so proud, ecstatic actually. We have long had belief in the power and creativity that Viet Nam can offer on the world stage," said Michel Borelli, Lowe Vietnam's Managing Director.

Rupen Desai, Regional President for Lowe Asia Pacific added: "Agencies in Asia are an increasingly powerful creative presence on the global advertising circuit. This award for Viet Nam is just further proof of that. And we are so proud that it should be Lowe leading the way for the first Cannes Gold for Viet Nam."

The other Asian countries awarded Gold Lions in the Press category were India, and two campaigns from China. Overall, there were 5007 global entries for this category in 2014. — VNS