The e-commerce platform Lazada Vietnam pioneered the Business eCommerce Seller Tribute Day on October 10.

Accordingly, the company together with VTV organised the first event ever in Viet Nam to recognise the contribution of e-commerce sellers, who are the key participants and contributors towards the development of e-commerce and Vietnam economy.

The event also acknowledged the role that an e-commerce seller plays in the new digital era, and recognises the value that online businesses have created for society.

James Dong, CEO of Lazada Vietnam and Thailand, said: “Being the first eCommerce platform to establish a day to celebrate eCommerce sellers and recognise their contributions is in line with our mission to support and empower Vietnamese brands and SMEs in their digital transformations."

Viet Nam is among the top three fastest-growing e-commerce markets in Southeast Asia. The fast-growing rate of e-commerce has created strong motivation in fostering SMEs and traditional businesses owners to transform and expand their business into online platforms.

These initiatives help businesses ride on the digital consumer trend, increase competitive advantages and achieve a breakthrough in sales revenue, especially during the COVID-19 pandemic and its impact in all social-economic aspects.

To celebrate the first ever Business eCommerce Seller Tribute Day on October 10, Lazada held an online talk show with the topic “Proud of Being Business eCommerce Seller” and an online workshop “Start up as a Business eCommerce Seller: Why not?” on Lazada University to offer a wide range of perspectives on career prospects, as well as to provide insights on how to achieve high performance on e-commerce platforms. — VNS