Kaspersky launches new, reimagined consumer product portfolio in Viet Nam

Sunday, Apr 23, 2023 14:47

The launch of Kaspersky’s new, simplified consumer solutions portfolio for Vietnamese users in HCM City on April 20. — Photo courtesy of the company

Kaspersky has launched its new, simplified consumer solutions portfolio for Vietnamese users.

Along with a new range of brand names, the reinvented product line brings an enhanced user interface and experience across multiple platforms.

It also introduces a variety of features covering each category of contemporary consumer protection: security, privacy, performance and identity.

The new simplified product line has been divided into several plans – Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. The updated range of plans is now platform agnostic, and every one of them provides protection for different types of devices on Windows, Mac, iOS and Android.

Consumers who choose Kaspersky Standard will receive security functionality, including real-time protection against the latest digital threats, safe browsing and anti-phishing to provide defense from dangerous websites, downloads and extensions, a whole set of performance tools, a firewall and network monitor, stalkerware detection plus webcam and mic protection, and other features.

Privacy capabilities are more prominent in Kaspersky Plus. Users subscribed to this plan get access to everything available in Kaspersky Standard plus unlimited VPN and Premium Password Manager. They also get Data Leak Checker, which monitors the internet and dark web, and Password Manager, which can enhance password protection by checking the safety status of passwords and their susceptibility to leaks.

The most feature-rich subscription plan, Kaspersky Premium, adds to all the previous capabilities by including digital identity protection and premium technical support – with priority access to phone calls or chat services, remote expert installation help and personal PC health checks.

“We are proud to launch this new product portfolio in Viet Nam this year. The stakes of cybersecurity are increasing and the digitalisation of life has never been so real. Today, a security solution is not just a PC antivirus solution, it’s a comprehensive ecosystem of security services for any platform and device, serving any user need,” said Vo Vuong Tu Diem, Territory Manager for Vietnam at Kaspersky.

“We have revamped the entire structure of the product interface as well as the overall experience for our users to help them understand and appreciate the scope and level of protection we are offering across security, performance, privacy and identity,” she added. — VNS

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