giftee Tech Vietnam Company Ltd opens in HCM City, becoming the first office of giftee Inc Japan in the country. — Photo Courtesy of giftee Tech Vietnam Company Ltd

Japanese eGift provider giftee Inc Japan has recently announced the establishment of its fully owned subsidiary, giftee Tech Vietnam Company Ltd, in the country.

“As a pioneer in the eGift industry, we are thrilled to witness the unfolding of a truly extraordinary journey within the ASEAN region,” said Fumitaka Yanase, chief executive officer of giftee Tech Vietnam.

“Given that Việt Nam is geographically close to giftee’s subsidiaries in three ASEAN countries and is known for its exceptional homegrown tech workforce, we anticipate seamless and prompt communication with our development teams in ASEAN and Japan,” he said.

The eGift industry across ASEAN is expected to reach US$131 billion by 2032. This growth can be attributed to the rapid expansion of the e-commerce sector in the region, which has significantly increased the demand for eGifts.

The launch of giftee Tech Vietnam comes at an opportune time when the industry is ripe for growth.

As of 2023, giftee has commenced its eGift services business in the ASEAN region, establishing companies in Malaysia, Việt Nam and Indonesia. — VNS