IHG announces alliance framework with Sun Hospitality

Friday, Jun 24, 2022 10:04

The agreement signing ceremony between IHG Hotels & Resorts and Sun Hospitality Group to develop products and services in Viet Nam. — Photo Courtesy of IHG Hotels & Resorts

IHG Hotels & Resorts (IHG) has recently announced a strategic alliance framework agreement with Sun Hospitality Group (SHG) to introduce fresh and innovative concepts, experiences and products in Viet Nam.

As part of the agreement, the two companies intend to collaborate on learning and development, quality assurance, the joint creation of new lines of products and services, and corporate social responsibility efforts in the country.

The two companies also signed a Memorandum of Understanding to explore further projects, starting with the development of a range of Vignette Collection onsen-wellness resorts and products across Viet Nam, in collaboration with world-renowned spa and wellness consultant Raison d’Etre (RdE).

Vignette Collection, which is IHG’s newest luxury and lifestyle brand, is a collection of luxury, independent and unique hotels that benefit from IHG’s global scale and expertise, while retaining their unique identity and experience.

IHG and SHG will extend their decade-long relationship with a multi-property agreement to develop four hotels across two destinations, offering 2,709 rooms to meet rising demand from domestic and international guests.

Serena Lim, Vice President, Development, Southeast Asia and Korea, IHG said: “Our new landmark portfolio deal of four hotels with 2,709 rooms increases 10-fold the total number of rooms IHG is managing for SHG. I’m delighted that our plans to develop three hotels together in Ba Na Hills cements our status as the leading hotel operator in central Viet Nam with more than 4,000 rooms opened and, in the pipeline, across our InterContinental, Hotel Indigo, Crowne Plaza, voco and Holiday Inn brands in Da Nang and Hoi An."

Viet Nam continues to be a strong growth market for IHG, which has 15 open hotels in the country and aims to double its estate by 2027 through a pipeline of 20 properties, making more than 6,000 additional rooms available to guests.

Following the recent brand debut of Regent Hotels & Resorts with Regent Phu Quoc, IHG will introduce its premium brand voco hotels by opening voco Ma Belle Danang next year. It is continuing to grow across all market segments and to welcome domestic and international travellers to many new secondary and tertiary destinations, including Ha Long Bay, Sapa, Ba Na Hills, Yoko Park, Phu Quoc and more. — VNS

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