Communications company Havas Group on Wednesday said it has re-established its fully-owned operations in Viet Nam, a step to further strengthen its strategy to accelerate integration as well as provide seamless, agile service to clients.
Under the re-establishment, Havas Group Vietnam will house the following businesses: Havas Creative, Havas Media, Havas Health, RED Havas (PR) and Ekino.
Earlier this year, HAVAS ended its partnership with its local affiliate and decided to re-establish its full-service Village offering as Havas Group Vietnam.
Alexandre Sompheng will be Group CEO. Leading the operations alongside him will be Thanh Bui, who has been appointed as the managing director for the agency, Havas said.
Having been part of Havas for 10 years and previously overseeing the operations for Ekino in Viet Nam, the Village’s digital arm, Sompheng’s extended remit as Group CEO will see him responsible for all aspects of business operations and championing the group’s vision.
Sompheng said: “This is indeed an exciting opportunity to extend our future-forward vision. Our Havas Village model of collaboration and integration is exactly what clients are looking for. Our local and regional teams provide quality service at international standards for our clients, making Havas a force to reckon with in the Vietnamese market as well as in SEA.”
“Havas’ Village offering is truly unique and allows us to be innovative, agile to adapting business challenges and create the most meaningful experiences as well as drive growth for our clients. I am extremely excited to be part of the team and looking forward to taking Havas Vietnam to its next phase of growth and expansion,” Thanh Bui said.
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare and wellness teams work together, ensuring agility and a seamless experience for clients. — VNS