Grab is offering more fun, flexibility and greater selection of rewards by enhancing its GrabRewards programme. — Photo courtesy Grab Vietnam

Grab on Wednesday announced enhancements to its GrabRewards programme to offer more fun, flexibility and greater selection of rewards.

In-line with Grab's commitment to provide users with more value and convenience, the enhancements will allow users to earn more GrabRewards points and perks through in-app challenges and enable them to keep their GrabRewards points from expiring.

The accumulated points can be used for purchases from an expanded catalogue of many products and services.

“Our customers love GrabRewards because it rewards them even for their smallest daily transactions. We want to enhance this experience further - beyond points, rewards and benefits - and make it more fun and engaging. The new in-app challenges is designed to encourage more interactions from users so they will enjoy benefits that go beyond the actual amount they spend on Grab’s services and also gain a better understanding of our various services and the convenience the services bring to their daily lives,” said Jerry Lim, country head for Grab Vietnam.

Effective from July 1, Grab’s enhanced GrabRewards programme features fun challenges for more rewards and bonuses, non-expiring GrabRewards points, and new attractive products and services for redemption.

GrabRewards is the largest loyalty programme in Southeast Asia that rewards users for everyday transactions.

Users can earn GrabRewards points across all Grab services, including transport, delivery (food and parcel), cashless payments and more. — VNS