Geuther, a premium kid’s furniture brand from Germany, has officially joined the Vietnamese mom and kid market, which has been rising very fast and attracting many domestic and foreign corporations while consumer demand is rebounding after the pandemic.
Well-known for putting safety first and following strict EU and American safety standards, Geuther expects to win the Vietnamese consumers’ heart with a wide range of baby products made of natural solid wood and modern design that fit the needs and habits of 0-6 year old kids.
Michel Bertsch, CEO of Geuther Vietnam, said: “The mom & baby market is growing rapidly, and consumers have more and more demanding needs in their busy lives based on many sources of information.
“In Viet Nam, the kid furniture market offers a lot of options for consumers on both online and offline channels. However, there are not many brands specializing in R&D for this industry. We want to fill in that gap by bringing to the market high-quality, safety-tested, beautifully-designed wooden products at fair prices”.
According to projections by the World Data Lab, around 21 million Vietnamese will join the middle class by 2030. They spend wisely in order to increase their standard of living, resulting in the purchase of high-quality consumer goods. Rising real estate prices are also expected to impact the sizes of houses and children’s rooms, which are projected to create growth opportunities for companies offering compact, easy-to-move, and “assemblable” furniture for kids’ rooms.
“With more than 140 years of experience in meeting the most demanding requirements of parents around the world, Geuther is proud to bring Vietnamese parents high-quality choice at reasonable cost for all kid’s furniture and accessories,” said Michel Bertsch.
“Geuther chooses Viet Nam as the pioneer market in Southeast Asia after months of research and planning. With our legacy, Geuther expects to boost market growth and add more benefits for Vietnamese consumers. In the near future, we hope to find more business opportunities and become the top of mind kid's furniture brand in the region,” he added. — VNS