The perspective of a hotel in FLC Samson Beach and Golf Resort. — VNS File Photo

HA NOI (Biz Hub) — FLC Group and Senerity Holding yesterday signed a consultancy agreement for the management of the VND5.5-trillion (US$261.9-million) FLC Samson Beach and Golf Resort project.

Under the contract, signed in ceremonies held in the capital city, Serenity Holding will consult, design, execute and manage construction work on the project.

FLC Group will also be granted exclusive use at the project site of three Senerity Holding brand names: Fusion Maia for five-star resorts, Fusion Alma for four-star resorts and A La Carte for five-star hotels.

Located in central Thanh Hoa Province's Quang Cu Commune, the FLC Samson Beach and Golf Resort covers an area of more than 450 ha and includes an 18-hole link-style golf course, as well as villas, hotels, clubs and swimming pools. After its completion, it will serve as the highlight of the group's largest golf, resort and hotel complex in central Viet Nam.

At the signing ceremony, Doan Van Phuong, FLC general director, lauded Senerity Holding's trademarks, saying the project should be managed and operated by such a professional company in the hospitality sector.

Phuong added that company was chosen as confirmation of its determination to build and develop FLC Samson Beach and Golf Resort into one of the most luxurious and modern resorts in the north and north central regions.

"The signing will improve project effectiveness and enable the project to meet international standards, as well as help Sam Son Town to change its image in the world tourism map," he noted.

Louk Lennaerts, Serenity Holding chairman, said the project had a lot of potential, and added that his company believed it had the experience to help FLC to quickly meet its targets.

Serenity Holding is reportedly one of the world's leading consultancy companies on five-star hotel and resort management.

Serenity Holding's team, described as spirited and made up of thoughtful visionaries, is dedicated to creating philosophies of substance that maintain harmony with natural surroundings and surprise guests with original concepts and individualised care.

The company is currently working on various hospitality projects under its portfolio of brands, including Fusion Resorts, Alma Resorts, A La Carte and M2Boutique Hotels.

In Viet Nam, the company has effectively managed 15 hotel and resort projects which have attracted the attention and trust of investors.

These include Fusion Maia Da Nang, Fusion MaiaPhu Quoc, A La Carte Da Nang and Boutique resort Hoi An, as well as Fusion Suites Da Nang Beach, Fusion Alya Hoi An, Fusion MaiaDa Lat and Fusion Alya Da Lat. Also included are Fusion Resort Cam Ranh, Fusion Alya La Gi and Fusion Maia Ham Tan. — VNS