HCM CITY (Biz Hub) — AIA Vietnam said yesterday that it had excellent business results last year, as the value of new business doubled for three consecutive years and the AIA Exchange, an innovative agency branch model, was launched.

"For the third consecutive year, AIA Vietnam more than doubled its VONB (value of new business) compared with the prior year," said Gordon Watson, AIA Group's Regional Chief Executive.

"The agency continues to be our primary distribution channel in Viet Nam, and our success in this market is due to a strong execution focus on our core pillars of quality recruitment and productivity enhancement," he added.

AIA Exchange aims to attract younger, full-time agents in the major metropolitan hubs of Viet Nam.

"These branches and other recruitment initiatives have enabled us to grow the number of Active New Agents by more than 30 per cent over the year," Watson said.

Wayne Besant, AIA Vietnam's CEO, said the company's strong business performance had been driven by growth across all distribution channels, agency and partnership distribution. —  VNS