Representatives from ABBank and Euro-Asia Trade JSC pose for a photo after the co-brand card launching ceremony. — Photo ABBank

HA NOI (Biz Hub) — ABBank and Euro-Asia Trade Joint Stock Company have launched a co-branded ABBank-Efora debit card, with incentives offers for customers.

Efora, run by Euro-Asia Trade JSC, is a distribution system that sells genuine leather products made by well-known international brands. To date, Efora has opened 16 stores in nine large cities and provinces in Viet Nam.

The ABBank-Efora debit card, which was launched late last week, is aimed at customers who make purchases at Efora stores but don't have accounts in ABBank.

The card will allow customers to make online transactions, withdraw cash from ATMs as well as pay for goods and services at points of sales nationwide. The card will be available in three categories: VIP, Premium and Platinum. Customers will not be charged a card issuance fee and will enjoy fee free for current account maintenance. 

Cardholders will become VIP members of Efora and get 5 per cent discount on all purchases as well as other attractive incentives.

"The co-branded card will lay a foundation for the two enterprises to accelerate our co-operation comprehensively in the near future, in an attempt to help each other's customers," said Le Dieu Loan, CEO of Euro-Asia Trade JSC. — VNS