The leading stock exchange-listed FX & CFD brokers in the world, XTB, has recently appointed José Mourinho, one of the world's best football managers and two-time UEFA Champions League winner, as its new global brand ambassador.

The Portuguese coach has won a domestic title in a record four countries (Portugal, England, Italy and Spain) and is one of only three managers to have won the UEFA Champions League twice with two clubs. 

Mourinho will be XTB’s global ambassador for the next two years. 

The announcement of the co-operation between José Mourinho and XTB marks the start of the broker’s new global branding campaign ‘Be like José’. 

The creative idea of the story is based on the concept of similarities between challenges faced by investors every day and those faced by a football manager. A good strategy, the desire to win, and learning from failure are the main factors of success in both football and finance. 

“I’m very happy to become XTB’s ambassador for the coming years. In my discussions with XTB and getting to know each other, it was clear to me that we share many of the same values in our journeys; we are passionate, we are professional and we both love what we do. So I’m really happy to work with the amazing team at XTB and share my own experiences with their 200,000 plus traders worldwide. If you want to trade, be like me, choose XTB,” said Mourinho. — VNS