Visa Vietnam has recently tied up with many retailers in the country to launch promotions and benefits as part of a cashless day campaign.

The company is collaborating with NextPay, NowFood, Saigon Co.op, Starbucks and CGV to organise a range of promotions, benefits and digital payment options for consumers.

Activities also include free issuance of SacombankTiki Visa Platinum card, cashback incentives, and promotional discounts of up to 50 per cent with major brands and retailers when paying with a Visa card.

In partnering with NextPay, an all-in-one payment platform for SMEs, Visa is also supporting acceptance of cashless payments among merchants and retailers.

Cashless day promotions will include 100 free Mobile Point-of-Sale (mPOS) terminals for the first 100 merchants to register for the program, as well as a 50 per cent discount on mPOS terminals and one-year free use of NextShop – a business management software –for others who sign up. The collaboration is also offering a 70 per cent discount for small merchants registering for a three year service package for the software.

In addition to providing opportunities for merchants to reach more potential customers, Visa is also partnering with NowFood to offer up to VND30,000 discounts on orders paid for with a Visa card.

Among several other promotions being announced, consumers can also gain access to Visa rewards when spending over VND400,000 with Visa contactless payment at Co.opmart, get VND10,000 discounts for drinks in a single receipt at Starbucks by Visa contactless payment, and can purchase CGV movie tickets at a discounted rate when purchasing online or with Visa contactless payment.

By joining the digital ecosystem created by Visa and its partners, consumers can benefit from a seamless digital payment experience.

In advocating cashless day, Visa continues to collaborate with partners to support Viet Nam in its efforts to become a cashless nation. By combining the efforts of government departments, merchants, banks, media, the fintech industry and other stakeholders, the country’s vision of instilling lasting cashless payment habits is swiftly becoming a reality.

Figures from Visa’s Consumer Payment Attitudes study show cashless payment is on the rise, with 74 per cent of consumers in Viet Nam expecting to increase their use of cashless payment methods in the next 12 months. — VNS