Technology – key for 30Shine's rapid development
The application of technology, especially Amazon Web Services (AWS) Cloud, has helped Vietnamese-run 30Shine – one of the leading chains of hair salons for men – affirm their position while still expanding both home and abroad.
The application of technology, especially Amazon Web Services (AWS) Cloud, has helped Vietnamese-run 30Shine – one of the hair-salon chains for men – expand both home and abroad.
Established in 2015, 30Shine has become a phenomenon for men because of a new haircut experience accompanied by many steps of care exclusively for men.
In the past, 30Shine had only a few stores located along a number of large streets that cater to the stars and connoisseurs. The chain now has 80 stores serving young people in 20 cities and provinces nationwide with a total staff of more than 3,000. 30Shine has also expanded its multinational system when operating its first overseas store in Bangkok, Thailand in 2019. All 30Shine operations are managed through a single system.
30Shine is creating a modern business model that combines two elements of fashion and technology.
Bui Quang Hung, co-founder and marketing manager of 30Shine, said: “With traditional management, business owners can directly manage several stores. But when the number of hair salons reaches 80, spread across 20 cities nationwide like 30Shine, this is impossible. Therefore, 30Shine management has considered technology as the core competitive element.
“Through a smartphone or computer, we can control each store, instantly assess efficiency, forecast sales, number of customers, performance of the day. We can easily control a hair shop in Thailand thanks to technology," Hung added.
The demand for men's haircuts at the end of the year increased so the system was always overloaded, requiring 30Shine to be upgraded in terms of technology. But if you continue to use a physical server system, it will be costly, not to mention time-consuming and not flexible enough to deploy.
“The 30Shine management board made a bold decision to immediately apply cloud computing of Amazon Web Services - an advanced and relatively new technology in Viet Nam at that time. Until now, we still tell each other that it was really the right decision,” he said. — VNS
