Facebook on July 22 shared key insights on Vietnamese consumers'' behaviors towards year-end and the value of Mega Sales Days (MSD) in helping businesses and the economy to reemerge from COVID-19 pandemic.
Many products made under a programme called ‘One Commune One Product’ have become a big hit with consumers seeking to buy gift hampers for Tet (Lunar New Year).
Southeast Asias largest ride-hailing firm Grab and e-commerce platform Shopee have teamed up to launch a one-hour delivery service for online shoppers in Viet Nam.
Sales of fast moving consumer goods have slowed down this year in both urban and rural areas, according to Kantar Worldpanel, a global expert in shoppers'' behaviour.
With thousands of products sold at big discounts to mark Co.opmart’s 22nd anniversary, the supermarket has been drawing more than 300,000 shoppers daily.
Viet Nam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.
Wet markets and traditional stores remain the
preferred retail channels for Vietnamese shoppers, though they are under
threat as consumers shift away, according to a Nielsen report released
on Wednesday.
Online shopping in Viet Nam was continuing to increase and was
well-positioned to hold the key to success for e-commerce in Viet Nam,
according to the MasterCard Survey on Online Shopping 2014.
Visa''s online transactions increased by 52 per cent year-on-year in the
nine-month period between September 2013 and June this year, with
online shoppers using their Visa debit cards more than ever to make
purchases, said a company official.