'Social, conversational' commerce on the rise

Wednesday, Jun 03, 2020

Consumer behaviour has changed greatly during the COVID-19 pandemic, opening up opportunities for businesses that can capitalise on the changes.

Firms urged to embrace mobile marketing

Saturday, Oct 27, 2018

More than 400 executives representing local and foreign businesses, brands, agencies, publishers, and technology companies took part in the 2018 Mobile Marketing Association Forum held in HCM City on Friday.

Firms seek new paths to customers

Monday, Oct 01, 2018

With the rapid evolution of technology, enterprises need to find new ways of interacting with customers to thrive in the digital age, experts said.

Viet Nam ranks high for APAC's smartphone adoption

Thursday, Aug 20, 2015

The data consumption rate in Viet Nam is among the highest in the Asia-Pacific (APAC) region, according to a recent report released by Opera Mediaworks and the Mobile Marketing Association.

Mobile Marketing Association (MMA) Forum to be held this October

Tuesday, Aug 04, 2015

The 2015 Mobile Marketing Association (MMA) Forum will be held in HCM City on October 30.

Forum provides info on mobile marketing

Wednesday, Oct 16, 2013

The Mobile Marketing Association Forum will be held on October 23 in HCM City.