HCM CITY (Biz Hub) — Marketing and technology companies will gather at the Mobile Marketing Association (MMA) Forum on October 23 in the InterContinential Asiana Saigon Hotel in HCM City to share knowledge and experience.

The forum, organised by MMA and LCD advertising provider Goldsun Focus Media, drew 25 well-known guest speakers including Christian Cadeo, head of mobile for Google in the Southeast Asian region, and Yasufumi Mouri, global business expert of Japanese mobile marketing company D2C.

The guest speakers will focus on the real situation in Viet Nam and offer specific solutions, as well as discussing potential of the emerging market, marketing trends and modes of mobile marketing in the region.

Marketing stories of famous brands such as McDonald's, Coca-Cola and Unilever will offer participants a general view on the challenges, opportunities and development of mobile marketing in Viet Nam.

Themed Deconstructing Mobile, this is a good opportunity for marketers to learn how to successfully integrate mobile marketing into their marketing mix, for agencies to learn about international experiences and for media, technology and telecommunication companies to understand demand and development orientation in mobile marketing of brands. — VNS