Perfetti Van Melle Vietnam has launched its Tết (Lunar New Year) 2025 product collection with innovative flavours and premium designs that celebrate the joyful and vibrant spirit of the country’s largest holiday season.
Besides KIDO and PAN Group, the country’s confectionery market also has the participation of other big names such as Mondelez Kinh Đô (UK), Orion (Korea), and domestic brands such as Hữu Nghị and Hải Hà.
Confectionery companies are beefing up production and distribution to meet the demand for Tet (Lunar New Year), which falls on February 12 next year, though sales are expected to be somewhat lower this year because of the COVID-19 pandemic.
Five years after entering the Vietnamese confectionary market, Mondelez Kinh Do Vietnam has announced it will continue to strengthen its position in the bakery and confectionary market by delivering new disruptive innovations.
Vietnamese confectionery businesses have upgraded production technologies to improve quality and efficiency, and developed new product lines to retain market share at home and also boost exports amid fierce competition.
As many as 550 enterprises from 20 countries and territories will participate in the 2019 Vietfood and Beverage-ProPack international exhibition, taking at the at the Saigon Exhibition and Convention Centre From August 7 to 10.
The Asia Bakery and Confectionery Pte.Ent, known as ABC Bakery, has wrapped up export procedures for its first container of moon cakes (60,000 moon cakes) to be shipped to the US to be sold at supermarkets there.
People are preferring confectionery products from Vietnamese manufacturers than foreign products in order to prepare for up-coming Tet (Lunar New Year).
The Vietnamese market is witnessing an increasing number of large bakery and confectionery companies, highlighting the sector’s potential for foreign investors.