Valuable insights into AI trends, tools and best practices in the marketing sector were shared at the 2024 MMA ALC Summit, the Asia-Pacific’s largest AI in marketing event, held in HCM City on Thursday.
The conference saw top industry executives discuss the newest ideas and initiatives as well as the amazing growth of contemporary marketing in the Vietnamese market in the context that AI is dominating modern marketing.
Bayer has won gold, silver and bronze awards in the most engaging mobile creative and video advertising categories for its ‘Battle of PO’ film a unique stop-motion claymation that seeks to promote gut health among Vietnamese, at the MMA SMARTIES Awards 2021.
About half the mobile phone users in Viet Nam, Indonesia, and the
Philippines still use non-"smart" devices, or feature phones, while all
other countries in the Asia Pacific (APAC).