Starbucks launches loyalty programme

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US beverage chain Starbucks has launched a loyalty programme called Starbucks rewards for its customers.

A customer registers for loyalty programme Starbuck Reward in a Starbuck coffee shop in Pham Ngoc Thach Street, Ha Noi. — Photo VNS

US beverage chain Starbucks has launched a loyalty programme called Starbucks rewards for its customers.

Customers who register for the programme will earn a star for every VND40,000 they spend in its stores.

There are two tiers of membership offering increasingly greater rewards. Green and gold offer more surprises and personalisation with each tier.

Gold, for instance, offers a buy-one-get-one offer when reaching gold and a free beverage for every 25 stars earned.

Members will also receive many exclusive offers during the year.

The company has launched a new flavour for the winter, golden sesame caramel crunch latte, and brought back chestnut white chocolate truffle. — VNS

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