Pine Kyaw (left), managing director of Shopee Vietnam, said it has garnered over four million listings and five million downloads since launching in Viet Nam a year a go. — VNS Photo

Shopee Vietnam, an e-commerce platform that provides a wide range of products, has garnered over four million listings and five million downloads since launching in Viet Nam a year a go.

Regionally, it has achieved an annualised gross merchandise volume of over US$3 billion with more than 40 million downloads, Pine Kyaw, managing director of its Vietnam operations, said. 

"We have grown tremendously over the past year and our performance has far exceeded our expectations. We have made several enhancements to our product offering, such as upgrading the platform to be user friendly for both desktop and mobile users, bringing about 24/7 customer service team to our users, and scaling up our seller programme to provide them with the tools and services to help their business grow."

Viet Nam is third important market behind Indonesia and Taiwan among Shopee’s seven markets, the others being Singapore, Malaysia, Thailand, and the Philippines.

The plan in this country is to focus on three key areas -- equipping sellers better, catering to a broader buyer segment and investing in its employees - Kyaw said.

Shopee aims to consistently enhance its platform and become the region’s e-commerce destination of choice, he said.

The e-commerce market in Viet Nam is still young and poised to expand in the coming years, he added. — VNS