The Sheraton Grand Danang Resort, a stylish luxury beachside resort on the stunning white sands of Non Nuoc beach, has announced the appointment of Sherrilyn Charles as its new director of sales and marketing.

A seasoned hospitality professional with more than 20 years of experience, Charles brings a strong business development background that will position her to grow the resort’s business across Asia and beyond.

“Sherrilyn brings impressive leadership skills and valuable expertise to lead our sales and marketing team,” said General Manager Frank Bochmann. “Her global experience in hospitality makes her uniquely suited to both deepen our reach within Asia and expand our markets to Europe and North America.”

An expansive luxury retreat on the white sands and tranquil blue waters of the East Viet Nam Sea, Sheraton Grand Danang Resort offers 258 luxury guest rooms and suites, ach with a view of the ocean.

Sheraton Grand Danang Resort is distinct from other hotels in Da Nang, offering the city’s longest outdoor swimming pool as well as six signature restaurants and bars featuring a variety of local and international cuisines. The resort is just 20 minutes from Da Nang International Airport and easily accessible from most of Asia.

Charles comes to the Sheraton Grand Danang Resort from Samoa, where she was the director of sales and marketing for two connected Sheraton properties.

A native of the Caribbean, she took her first position with Hilton Hotels in the Netherlands and grew her career in sales and marketing, taking on roles with progressive levels of responsibility at hotels and resorts in the EAME, Pacific and Southeast Asia regions.

Fluent in Dutch, French, German and Spanish, she joined Starwood in 2008 where she served as international business development manager. — VNS